I think the idea behind the advert is that if you drink OTHER vodka, you may get MORE for your money, but it will - metaphorically - be like sleeping with a gorilla instead of a pretty young lady. Therefore you should drink THEIR vodka, because despite it being PRICEY, drinking it is akin to obtaining a beautiful joy partner. The fellow looks happy because he has not yet awoken and realised the ENORMITY of the CONSEQUENCES of his DECISIONS of the previous evening.

I could be WRONG.