I think the idea behind the advert is that if you drink OTHER vodka, you may get MORE for your money, but it will - metaphorically - be like sleeping with a gorilla instead of a pretty young lady. Therefore you should drink THEIR vodka, because despite it being PRICEY, drinking it is akin to obtaining a beautiful joy partner. The fellow looks happy because he has not yet awoken and realised the ENORMITY of the CONSEQUENCES of his DECISIONS of the previous evening.
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Date: 2008-11-16 11:00 am (UTC)I could be WRONG.